One of the most mouth-watering dishes of KFC is the Smoky Grilled Chicken, for which a one-of-a-kind activation is required, to spread the word to the 
public. The idea of the activation should focus on the name of the item and give users a sensation of the flavors of the dish. To make the activation 
available to a large crowd, it was designed and placed in shopping malls across Dhaka. 

It can be used as a marketing campaign for crowd engagement. The Magic Mirror was placed in the three most prominent and busiest shopping malls in 
the city, in order to attract the highest number of people.